With the launch of the new iPhone 6S / Plus, we hear a lot of discussions around ad-blocking software and their impact on marketers & advertisers. We found two reads worth your time:
Advertising options get broader as Instagram opens its platform to all advertisers this fall. It's all about identifying which platforms are best for your brand to build a successful multimedia campaign!
In an interview with eMarketer, Reza Behnam, Founder & CEO of CtrlShift, shares his views on the evolution of the old-school ad model in APAC:
What if using social media personally increased the success rate of sales people? "Social isn’t just good for closing deals though; respondents found that it was useful throughout the sales process."