With the launch of the new iPhone 6S / Plus, we hear a lot of discussions around ad-blocking software and their impact on marketers & advertisers. We found two reads worth your time:
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Topics: online advertising, marketer, ad-blocking, AdAge, advertising, advertiser, Ad News, war on advertising, ad, eMarketer, software
Advertising options get broader as Instagram opens its platform to all advertisers this fall. It's all about identifying which platforms are best for your brand to build a successful multimedia campaign!
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Topics: marketing, instagram, advertising, campaign, platform, Ad News, multimedia, brand, media channels, media, channel, eMarketer
In an interview with eMarketer, Reza Behnam, Founder & CEO of CtrlShift, shares his views on the evolution of the old-school ad model in APAC:
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Topics: marketing, CtrlShift, old school, digital, Reza Behnam, advertising, Ad News, trend, programmatic, apac, ad, eMarketer, advertising agency
What if using social media personally increased the success rate of sales people? "Social isn’t just good for closing deals though; respondents found that it was useful throughout the sales process."
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Topics: marketing, B2B, sales, social media, deals, success story, Ad News, eMarketer