From cyber to real world - programmatic ads on billboards

Posted by Bid4Ad on Nov 4, 2015 5:05:33 PM

Google's online display advertising platform DoubleClick is planning to go from cyberspace to real outdoor spaces, showing you the most relevant ads on main streets' digital boards.

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Topics: marketing, advertising industry, out-of-home, ooh, outdoor media, bid4ad, doubleclick, advertising space, google, advertising, out-of-home media, cyberspace, Ad News, display, ad, Marketing Magazine

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