Has print just become a giffen good?

Posted by Ain Hasshim on Jul 24, 2017 2:52:06 PM

Have you ever wondered whether in the future print media becomes obsolete, replaced by digital media and an ideal society where massive amounts of information can be accessed instantaneously and free with reduced environmental damage is promoted? Do you think digital media can completely replace print media at all levels or has print just become a giffen good?

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Tap On Hidden Marketing Spots!

Posted by Ain Hasshim on May 29, 2017 3:45:00 PM

Singapore is a diverse, bubbling crucible of melting cultures, from all over the world. Having grown into the bustling hub it is today, Singaporeans and people living on our island have now expanded their interests and passions into pretty niche areas.

As marketers and content creators, we aim to spread the right message to our target audience, and to create content that resonates with them. However, with the right message and the wrong tool, you could spread yours to the wrong crowd. 

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Topics: media buy, media channels

5 Reason why you should advertise with Social Clubs in Singapore

Posted by Ain Hasshim on Mar 9, 2017 12:00:00 PM

From social clubs, country clubs to expat clubs – Singapore is not short of exclusive clubs that cater to specific communities.  It could be a Dutch expatriate club (think Hollandse Club), a social club for Americans (The American Club) or even a local club with over 120 years of history (The Tanglin Club). Most clubs publish magazines as a reference guide for their members, and we explain why they are valuable platforms for you to increase brand awareness:

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Looking to widen their target market, Vintec booked the 103 square meter LED video wall.

Posted by Ain Hasshim on Feb 2, 2017 8:00:00 AM

Vintec is one of five global lifestyle brands exclusively distributed by APS Group, one of the leading home lifestyle specialists in the mid to high-end consumer market for kitchen appliances. Hailing from Denmark, Vintec prides themselves on being the leading wine storage specialist with a passion for innovation, design, and functionality.

Looking to widen their target market, Vintec booked the 103 square meter LED video wall which sits on the front of One Raffles Place for the month of December.

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Elizabeth Boon #Hiremeleh continues searching for job through billboard.

Posted by Ain Hasshim on Nov 18, 2016 12:00:00 PM

Nearing graduation, Elizabeth Boon found herself tangled in one of the stickiest situations known to fresh graduates: finding a job. Not just any job, but a decent-salary, interesting, degree-relevant job.

Having realised that the chance of getting a job at any of her dream companies would be non-existent without at least 5-10 years of work experience, Elizabeth was struck with an idea after photos of her fellow graduated friends flooded her social media feeds. She, too, will have a graduation photo shoot, but with a twist.

Hence, her now viral photo series, “Hire Me Leh”, was conceived.

Having decided to work as a freelancer, Elizabeth turn down full-time job offers from many companies, and instead collaborated with Bid4Ad for an exciting new project - job searching through billboard. 

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#1 Wings In America Engaged Bid4Ad

Posted by Bid4Ad on Nov 4, 2016 8:30:00 AM

From cheesy, piping hot garlic wings to Cajun spices from the south, Wingstop, produces the number #1 wings in America, and are known for their fresh, hot chicken wings in a variety of flavours. Wingstop aims to bring their brand of deliciousness to Singapore’s sunny shores, and for those tired of the same old flavours of wings, Wingstop is bringing 12 new flavours of wings to Singapore’s sunny shores

Marketing channels in Singapore can get a little confusing, and when your goal is to reach out to a wide target audience, from the young to the old, Bid4Ad is a platform that helps you out with channels and platforms all over Singapore both online and offline.

Wingstop decided to engage Bid4Ad to spread the word about their delicious brand of wings and things, and they have not looked back since. “Buying from Bid4Ad was totally seamless. The Sales Manager, Ain provided very good support from the start of negotiations, and helped us reach a good deal with the media owner. Bid4Ad is friendly, supportive and a great resource. We definitely recommend it to our colleagues and friends for a group that will always get the better deal for you!” said Mr Chia Tze Yong, the Vice-President of Sales and Marcom.

Originated from Texas in 1994, Wingstop is the #1 wings in America with more than 930 restaurants open across the United States, Mexico and Asia which includes Singapore, Indonesia, the Philippines and the UAE. Wingstop is widely known for freshly made, piping hot chicken wings that are sauced and tossed in a choice of 12 mouth-watering flavors.

“Furthermore, logging on to the website was just a formality. With Ain’s help, our queries were already answered,” included Mr Chia. “The short term channel specific ROI has been positive, and we’ve had more people coming in since the wall mural went up. Definitely, try Bid4Ad for anyone who would like them to negotiate a better deal for you!”

Sign up on Bid4Ad now, and start working with a team of professionals dedicated to getting you the best possible spaces today!

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Topics: B2B, online advertising, outdoor media, offline channels

Booster son média traditionnel avec la vente programmatique

Posted by Lois Masson on Oct 4, 2016 4:27:31 PM

Médias, saviez-vous que la vente programmatique augmentait vos ventes? Les médias qui cherchent à faire plus de revenu, accélérer leur croissance, et avoir une forte position dans le marché doivent sans attendre faire de la vente programmatique. Mais au juste, c'est quoi la vente programmatique? C’est utiliser la technologie pour automatiser le processus de vente et d’achat des espaces publicitaires.


Une étude du Boston Consulting Group (BCG), portée sur 25 annonceurs dans le print et le digital montre que les medias qui n'ont pas mis en place une stratégie programmatique laissent de l’argent sur la table, et perdent des parts de marché importantes. C’est tout l’opposé pour ceux qui ont réussi à saisir cette opportunité. Un des médias qui a opté pour la vente programmatique a vu ses revenus augmenter de 50%, selon BCG. Ces compagnies qui surperforment leurs concurrents ont vus leur revenus augmener mais voici aussi d'autres avantages:

  • Accroître ses canaux de distribution en combinant la vente traditionnelle avec la vente programmatique
  • Augmenter la valeur de leurs espaces publicitaires en utilisant les dernières technologies et les outils disponibles 
  • Augmenter la satisfaction de leurs clients car le processus de recherche est plus efficace et les mène plus proche de leurs audience cible.

En Suisse, vous pouvez Contacter Bid4Ad, une entreprise spécialisée dans la vente programmatique d'espaces traditionnels. Elle pourra vous guider dans ce processus.

La vente de manière programmatique des inventaires publicitaires est un marché en croissance de 30% par an; et l'augmentation des ventes programmatique surpassera la vente directe traditionnelle d’ici 2018, toujours selon BCG.

Bid4Ad soutien les médias classiques à être dans cette course à l’innovation. Et elle continue avec le développement de logiciels de gestion d'inventaires pour les professionnels.  

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Topics: ad, media, programmatique, faire du programmatique, publicité programmatique, vendre

Why your advertisement should be accessible using your phone?

Posted by Ain Hasshim on Sep 13, 2016 4:15:12 PM


The world of new media can get a little confusing at times. There are many different approaches to advertising now - from online coverage via websites, to social media blasts and electronic mailers that slide into your inboxes. Here’s the breakdown on three different ways of online advertising, and why you (and your brand) should sit up and take note.

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Topics: online advertising, EDM, E-Newsletter

When nature becomes innovative - read the article in german

Posted by Lois Masson on Aug 30, 2016 7:34:02 PM

Feldwerbung transforms fields and mountains in giant ads. This provider in Switzerland is succesful thanks to its uniqueness, and by the fact it can reach a large audience. 

Learn more about this underneath. The article is available in French and German.  

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Topics: B2B

Quand la nature innove  - Feldwerbung

Posted by Lois Masson on Aug 29, 2016 9:47:19 PM

Feldwerbung transforms fields and mountains in giant ads. This provider in Switzerland is succesful thanks to its uniqueness, and by the fact it can reach a large audience. 

Learn more about this underneath. This article is available in French and German.  

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Topics: B2B

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